The system will analyze the advertising results of Yandex and Google and display the results immediately in a tabular format, which is then convenient to work with. Stage 4. Preparation of landing pages The purpose of the ad is to attract, and the purpose of the landing page is to secure an application. Therefore this is a very important stage. What we analyze: what is the structure, content and design of competitors’ landing pages. Why : to make your pages more attractive and converting. How : adequate automatic usability analysis services have not yet been invented, so you will have to do it manually. First, we evaluate the page for the presence of basic functionality. This takes from 20–30 minutes to several hours.
Our usability checklist for self-audit will help speed Email Marketing List up the process . Then we go to pages 3–7 of competitors with similar topics and check them using the same parameters, as well as additional useful functionality that you do not have (the presence of important filters, calculators, portfolio, etc.). First of all, we add basic functionality to the page and only then, if we have funds for development, we can add additional ones. Stage 5. Writing advertisements What we analyze: what advantages do competitors indicate; how the ad structure is structured; what figures and facts are mentioned; what creatives are used. Why : To create an ad that is informative, honest, and appealing to people.
To find search ads, set your basic queries in Yandex, and then click on the subtle “Show only commercial offers” link. You will only see advertising results that are relevant at the moment. 2. Using automation. Let's return to Keys.so. When selecting competitors, the service gave us texts of competitors’ advertisements immediately indicating the number of requests and in a convenient list format. In addition, the previously mentioned service, “Words and Ads of Competitors,” can help . It is enough to load a list of keywords - and the system will display current advertisements from other companies for them, and also show additional phrases to expand the semantic core.
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