Hema Xiansheng - an Emerging Figure Tongliao Phone Number

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mahfuj
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Joined: Tue Apr 12, 2022 6:00 am

Hema Xiansheng - an Emerging Figure Tongliao Phone Number

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Editor's introduction: During the epidemic, people's living consumption has undergone tremendous changes, and fresh food e-commerce has ushered in a big boom. The catalysis of the epidemic has accelerated the promotion, popularization and development of fresh food e-commerce. One of the star products, which relies on Ali behind it, has gained a lot of attention. Since its establishment and development in 2016, how Hema Xiansheng has established a firm foothold in the fresh food e-commerce market step by step, let's take a closer look today. 1. Industry analysis 1. Stage With the development of the Internet, many Tongliao Phone Number industries have derived online models, and the fresh food industry is no exception; China's fresh food e-commerce industry has been developing for 15 years, and we can roughly divide it into three stages: Germination stage: 2005-2012 Yiguo.com was founded in 2005, marking the beginning of fresh food products, and the products are limited to fruits, not involving vegetables, aquatic products, meat and so on.

At this stage, a large number of fresh food e-commerce companies emerged, such as: Tuotuo Gongshe, Helekang; but because the market demand at that time was not so great, fresh food e-commerce companies copied ordinary e-commerce companies as they were, so the The industry bubble, many companies have closed down. Exploration period: 2012-2013 In 2012, the marketing of "Chu Orange Entering Beijing" was successful. In 2013, the "Litchi War in Beijing" sparked heated discussions again. At the same time, the development of social media and the Internet also allowed fresh food e-commerce businesses to explore Tongliao Phone Number more. During this period, regional fresh food platforms began to emerge, such as: Original Life, Vegetable Housekeeper, FIELDS. Growth period: 2013-present Due to the initial exploration of fresh food e-commerce, many investors have seen its upside, and merchants represented by SF Express, Ben Life, and Caiguanjia have all received strong capital injections. Enterprises use their respective industry advantages to deduce various models, such as B2C, C2C, O2O, and the scale has also changed from small and beautiful to large and comprehensive.

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In late 2013 and early 2014, e-commerce giants JD.com and Tmall also joined the ranks. Fresh food e-commerce is different from traditional retail e-commerce. The most important thing is the problem of supply chain and fresh food loss. Many enterprises have not been able to persist due to poor management. Today, fresh food e-commerce is well known. There are Hema Fresh, Dingdong Shopping, Daily Youxian, Yiguo Fresh, Jingdong Fresh, 7fresh, etc. 2. PEST model Next, we will conduct Tongliao Phone Number a comprehensive analysis of Hema Xiansheng through the PEST model. Policy level (Politics) Agriculture is the most basic material production sector that provides food and other major daily necessities in the national economy. In order to develop agriculture and promote the coordinated development of urban and rural areas, the state has issued a series of policies, as shown in the figure below. The implementation of national policies and the construction of basic network facilities have vigorously promoted the development of fresh food e-commerce; the Central No.
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