Compared with Douyin and Xigua Video Sri-Lanka Phone Number

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mahfuj
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Compared with Douyin and Xigua Video Sri-Lanka Phone Number

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Editor's introduction: According to iResearch's UserTracker data, in February 2020, the monthly number of independent devices for short video apps in my country was 910 million, exceeding the number of devices for game apps. Short video has undoubtedly become the hottest industry at the moment. This article will select Douyin and Watermelon Video under Bytes as the competing products of Station B, and discuss the advantages and disadvantages of Station B through comparative analysis. Table of contents: 1.0 Douyin VS Station B 2.0 Watermelon Video VS Station B 1.0 Douyin VS Station B According to iResearch, about 67% of people watch short videos for the purpose of relaxation and entertainment, that is, to meet the needs of entertainment. Data source: "2020 China Social Entertainment Video Research Report" issued by iResearch Station B and Douyin are both excellent UGC Sri-Lanka Phone Number platforms in China, with a large number of short videos in different fields, both of which can meet the needs of users for entertainment. But the difference is that videos on the Douyin platform are mainly 0-3 minutes long, while most of the videos at station B are around 5 minutes long.

At the same time, half of the videos with better playback volume in the game area, technology area and digital area of ​​station B are Most of the videos are longer than 8 minutes. Data source: Bliss Lab (Bliss Lab transcribed the top 100 videos in each division from January to April 2020, and drew the chart by counting their median durations) However, in this increasingly impetuous era, people seem to prefer shorter videos. Research by iResearch shows that about 70% of users prefer short videos Sri-Lanka Phone Number of less than 3 minutes, while only 17% of users prefer short videos of more than 5 minutes. This duration preference can explain the difference in the number of users between Douyin and Station B to a certain extent. By the first quarter of 2020, Douyin had 400 million DAUs and 510 million MAUs, while Station B had only 51 million DAUs and 190 million MAUs. The length of the video seems to be an obstacle to the rapid increase in the number of users at Station B. But although the user group of Bilibili is smaller than Douyin, Bilibili still has a very high user stickiness.

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The one-year new user retention rate of Station B is around 80%, and the 10-year user retention rate is also 60%. This means that users of station B are very satisfied with station B. Morgan Brown tells us in Growth Hacking that the utility of a product and the friction of using it together determine whether a person can be converted to become your customer. Utility refers to the satisfaction of a certain desire and the degree to which it is satisfied. Friction refers to all the resistance encountered in the user's usage process that may cause the user to give up. When the utility is greater and the friction is less, the user experience will Sri-Lanka Phone Number be better and the more likely it will be converted to enter the next round of the user funnel. Therefore, the author will compare and analyze Douyin and Station B from the two aspects of "utility" and " use friction" of the product, so as to discuss what affects the rapid expansion of Station B, and what makes Station B have such a high User conversion rate. For content creators: For content viewers: For both creators and viewers, Douyin has a low threshold and low resistance to use. This is an important reason why Douyin has a large number of users.
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