Product Analysis | in the Post-Epidemic Latvia Phone Number

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mahfuj
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Product Analysis | in the Post-Epidemic Latvia Phone Number

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Editor's introduction: Under the influence of the epidemic, the way of shopping for residents in various places has undergone major changes. Fresh food e-commerce characterized by "contactless delivery" has shined and grown rapidly in the epidemic. However, as the epidemic was gradually brought under control in China, vegetable farms across the country gradually returned to normal, and more and more consumers returned offline. In the post-epidemic era, how should fresh food e-commerce develop? This article analyzes the representative platform - Daily Youxian, let's take a look~ On July 23, 2020, with a financing of US$495 million, the "front-end warehouse" Daily Youxian also refreshed the current largest financing scale in the fresh food industry. Fresh food e-commerce ushered in the "second spring". This answer sheet handed over by Daily Youxian is particularly prominent in the context Latvia Phone Number of most investment tightening during the new crown epidemic. Affected by the new crown epidemic, more and more people choose to buy fresh products online to reduce the frequency of going out, which provides a very good development opportunity for fresh food e-commerce platforms.

At the same time, the fresh food e-commerce market is highly competitive. Meituan launched Meituan grocery shopping; Ele.me launched Dingdong grocery shopping; Hema launched Hema grocery shopping; Suning Xiaodian launched Suning Vegetable Market; even PetroChina and Sinopec have joined fresh food e-commerce. There are more and more fresh food e-commerce platforms, and market competition is intensifying. So why is the company Daily Youxian able to succeed in such a Latvia Phone Number competitive environment? What is the current situation of the whole fresh food e-commerce industry? This article will give you an in-depth understanding of the company and the operation logic of the fresh food e-commerce industry by analyzing the perspective of Daily Fresh. This article will analyze the following aspects: industry analysis Competitive Analysis User value analysis business value analysis Product iteration analysis Product Structure Analysis Operational Analysis Summarize 1. Industry analysis Fresh product e-commerce, referred to as fresh e-commerce, refers to the use of e-commerce means to directly sell fresh products to users on the Internet, such as fresh fruits, vegetables, fresh meat, etc.

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At the beginning, fresh food e-commerce was mainly aimed at white-collar workers aged 22-30 who were willing to cook in first- and second-tier cities. This group was busy with get off work and had no time to go to the supermarket to buy fresh food after get off work, so order before work. The fresh food that comes from get off work is just in hand at the door of the house after work, which has become a certain rigid need for these young users to buy fresh food. Few people over the age of 35 use fresh food e-commerce. The author speculates that this group has developed the living habit of going to supermarkets or Latvia Phone Number markets to buy fresh ingredients, and the work intensity of this age is generally not large. Groups younger than 22 years old rarely have the need to cook, so they are not the main target users. Young people between the ages of 22 and 30 have frequent e-commerce purchasing habits, and they are basically not good at choosing dishes. In addition, they have no time to go to the supermarket at night, so they constitute the main usage scenario of this fresh food e-commerce. So why has the fresh food e-commerce trend of explosive growth in recent years? 1.
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