E-Commerce Retail of Wine Industry Lithuania Phone Number

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mahfuj
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Joined: Tue Apr 12, 2022 6:00 am

E-Commerce Retail of Wine Industry Lithuania Phone Number

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Editor's introduction: This analysis is based on the wine industry, analyzes the wine e-commerce retail and circulation enterprises, and explores representative companies in the field (now successful, rising stars, and falling meteors); Enterprises conduct mining, trying to explore the history of the industry, the status quo of competition, possible future development paths, and trends to think more about. 01 Market Analysis 1. Industry background According to the statistics of retail Lithuania Phone Number outlets, the annual retail sales of alcohol and beverages in China is as high as 1.5 trillion yuan, which is divided into three major markets: liquor, beer and wine. According to the 2018 sales data disclosed by the China Alcoholic Drinks Association: the annual consumption of liquor is 8.712 million kiloliters and the total profit is 125.05 billion yuan; the annual consumption of beer is 38.1224 million kiloliters and the total profit is 12.185 billion yuan; the annual consumption of wine is 629,100 kiloliters , The total profit is 3.063 billion yuan.

It can be seen from the above data that although the consumption of beer is 4 times that of liquor, its profit is only 10/1 of that of liquor; the liquor industry accounts for nearly 85% of the profits of the entire industry due to its high unit price per customer and high profit. In the liquor industry, brands are highly concentrated, with Moutai, Wuliangye and Yanghe occupying most of the industry market; only Moutai has an annual sales of 73.639 billion yuan and an annual profit of 35.203 billion yuan, accounting Lithuania Phone Number for 30% of the annual profit of the liquor industry. In terms of e-commerce, in 2013, the transaction scale of alcohol e-commerce reached 7 billion yuan, and in 2018, it reached 76.7 billion yuan; and it is predicted that the e-commerce transaction scale in 2020 will exceed 100 billion yuan. Offline retail stores have well catered to consumers' demands for good quality, low price, more choices, and fast delivery, and provided consumers with a high-quality consumption experience.

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Not only will it further highlight the unique experiential advantages of physical stores, but it can also systematically study consumer behavior and habits, improve the online big data system, and finally form a new ecosystem of online and offline integration. Therefore, liquor e-commerce companies are paying more and more attention to offline, and intend to integrate online and offline to form multiplication and accelerate catalysis. 2. Development opportunities 1) Low online penetration Although the retail scale of liquor in China is similar to that of the 3C home appliance market, Internet-listed companies Lithuania Phone Number such as JD.com and Suning Tesco have emerged in the 3C home appliance market; and the penetration rate of e-commerce in the liquor industry has so far been less than 5%, and the traditional offline model is still Accounted for more than 90% - the vast majority of which are traditional mom-and-pop stores. At present, the two major players in the beverage industry are Jiuxian.com and 1919. Jiuxian.com’s GMV in 2018 exceeded 4.5 billion yuan, with a net profit of 80 million yuan; 1919’s revenue in 2018 reached 3.872 billion yuan, and its revenue in 2019 reached 66.
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