Close The Loop Inner Loop and Outer Loop on NPS

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ashraf3545
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Joined: Tue Jan 03, 2023 5:28 am

Close The Loop Inner Loop and Outer Loop on NPS

Post by ashraf3545 »

Dealing with customers on digital is an eternal game of trade-offs. If you ask him for something, expect to give something back. Few are the Samaritans willing to help without any treats in return. Especially when this is related to data and information about that consumer. One of the biggest equities in the market doesn't come for free. If your customer takes the time to answer a satisfaction survey about your business, he deserves and expects to be recognized. It's understandable: for a brand, a person stopped what they were doing and dedicated part of their time to contribute in some way.

Some trade offs are needed such as special access to some multimedia content, or some membership benefit . In addition to being a low-cost, real-time return alternative, the Net Promoter Score (NPS) can help leverage the company's Email Data growth by applying continuous improvements. Having a company focused on the customer is having strategies developed and focused on actions that act directly on the customer experience, or Customer Experience , from the first information about the company, to the purchase and to the after-sales relationship, when necessary.

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A 2020 survey conducted by the Qualtrics XM Institute reported that 89% of companies driven by or prioritizing Customer Experience perform better financially than their competitors. Parallel to the collection of this data, it is necessary to invest in nutrition strategies and the perennial health of these people in its customer base. More, about their perception of your brand. At these stages, the concepts of Close The Loop, Inner Loop and Outer Loop were created. Close The Loop refers to the step taken after completing an NPS survey.
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