Is It Necessary to Be Present on All Social Networks

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pujamonidas99
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Joined: Tue Jan 03, 2023 4:43 am

Is It Necessary to Be Present on All Social Networks

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When the social media boom began, brands opted to create different strategies, which consisted of being on all possible channels, covering everything they could. However, as time has passed we have realized that the reality is different and the strategies will change depending on the turn of our brand. We used to think that more was better. This is for the number of social networks in which we are present or the number of publications that we are going to make in each one. Today we know that reality is different. Should my brand be on all social networks? The answer is simple: no. To choose the social networks that your brand needs, it is necessary to evaluate what you want to achieve for your brand.

Who are the people you want to reach and for that it is important to know the objective of each of the networks. Next we tell you a little. Facebook: it was the site where brands began to gain strength in social networks. Although it is a completely free social network, companies have a page format, and they themselves pay for advertising, which Industry Email List must be optimized to reach the right person. Twitter: at one point it was one of the most popular networks and, although it still has quite a few users, many brands have lost interest in joining this network. One of the advantages of this network is that, due to its immediacy, people use it to present comments about a brand, however these can be both positive and negative.

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Instagram this is one of the newest and most popular networks. Its format, solely for photos and videos, makes it a more aesthetic platform and is ideal for presenting products. It was in this social network where the influencers began to gain strength. Linkedin: this platform is popular for serving as a place for professionals to look for jobs and companies to find the ideal candidate. Here the topics are a bit more serious and you can find everything from the history of a brand to all the work they do continuously, while the talents can upload their work experience and academic achievements. Youtube: this is the most popular video platform on the internet. Here you can find videos of all kinds.
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