Advertising and advertising: know the main differences

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seoexpartshagorbd
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Advertising and advertising: know the main differences

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The universe of marketing is wide and involves a huge amount of different terms, concepts and strategies. Some of these concepts are very close and are often mistakenly treated as synonyms. Two terms that represent different things and that are often treated as equal things are Publicity and Propaganda. Perhaps the root of this confusion is the name of the university course itself, which usually has both names in the title and induces the idea that they are the same thing. Publicity and Propaganda are different ways of working with communication, with different objectives.

Despite this they can act in a complementary way in linking a brand. Let's better understand what differentiates one concept from the other. Publicity and UAE Phone Number List Propaganda are included in Marketing When we think of strategies to promote a certain product, service or idea, we are within the great area of ​​knowledge that is Marketing. Within this area of ​​knowledge there are different tools, Advertising and Propaganda being two of them. As separate parts of the Marketing process, Advertising focuses on ideas, while Advertising focuses primarily on a product.

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Let's better understand this difference. Sell ​​a product or spread an idea? The biggest difference between the two concepts is in the objective that each of them has within Marketing. That is, although both seek promotion and disclosure, what each one will disclose is the main difference. Propaganda is focused on the world of ideas and behavior. It is through its tools that strategies are drawn up to shape society's way of thinking, without the obligation of a commercial purpose. Advertising, on the other hand, aims directly to sell a certain product or service by promoting and linking it in society.
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