CIM Integrated Marketing Communication What is it and how to apply it?

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mitaparvin2023
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CIM Integrated Marketing Communication What is it and how to apply it?

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For the proper functioning of any company it is important that all sectors are interconnected and well connected. In this way, decisions are taken jointly and there is no noise in contact. Learn more about Integrated Marketing Communication (IMC) and how this model can help your company's day-to-day activities. What is Integrated Marketing Communications? Integrated Marketing Communication has some definitions within the market. One of them is that CIM is an action that ensures that the company uses the same tone of voice in all its communications with the target audience. Another widely used definition is that of Philip Kotler, one of the “fathers” of marketing.

He says that Integrated Marketing Communications Indonesia Phone Number List approaches the entire marketing process from the perspective of the recipient." From this concept, we can conclude that using the CIM is to align the company's discourse with all its stakeholders, that is, no matter the point of contact, whether it is a customer, employee or the press, the company must use the same language . Knowing this definition, let's see the main benefits of adopting this management format for your company. What are the main advantages of CIM? The use of a CIM strategy brings several benefits, not only for the company, but also for its customers. Check out the main ones for each situation.

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Benefits of Integrated Marketing Communication for the company Cost reduction: the use of an integrated action avoids communication failures, which reduces rework, wrong information, among other situations; Optimization of actions: with everyone aware of the same speech, the service team is able to solve problems quickly and assertively, the same goes for other areas, such as marketing and sales; Stronger brand: structuring a message demonstrates the unity and organization of the company, which has a single voice aligned with the mission, vision and values, which improves the image with stakeholders; Internal alignment of teams: all teams speak the same way, in this way they complement each other, making actions, especially in marketing and communication, much stronger and more assertive.
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