Product Analysis | Netease Cloud List of Mobile Phone Numbers in Gansu

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mahfuj
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Joined: Tue Apr 12, 2022 6:00 am

Product Analysis | Netease Cloud List of Mobile Phone Numbers in Gansu

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Editor's guide: NetEase Cloud Music, as a music APP that is currently popular among young people, must have its own uniqueness. The author of this article mainly focuses on NetEase Cloud Music's vision from the aspects of product framework, competitive product analysis, user analysis and functional analysis. The road of exploration has carried out a product analysis and shared it with you. This article will analyze the following aspects: 1. Product disassembly 2. Competitive product List of Mobile Phone Numbers in Gansu analysis 3. User analysis and research 4. Functional analysis and optimization proposals 5. Summary 01 Functional Structure of NetEase Cloud Music Products Product Architecture From the NetEase Cloud Music product architecture diagram, it can be seen that NetEase Cloud takes music attributes as the core, and has both community attributes and personalized music resource attributes. The two complement each other - the music attribute meets the basic needs of users, while the community attribute enriches the temperature of the product.

The newly launched Yuncun community logo NetEase Cloud Music in 2019 has taken another step forward in the exploration of music socialization. 02 Competitive Analysis 2.1 Product positioning Since the advent of Kugou in 2004, as of 2013, NetEase Cloud Music was born. NetEase Cloud Music quickly occupied the market as a dark horse, and the scale of China's mobile music client industry basically formed a three-pronged pattern: Tencent Music (TME, including QQ Music, Kuwo Music, Kugou Music), NetEase Cloud Music, Ali Music (including Xiami music and everyday sounds). NetEase Cloud Music entered the List of Mobile Phone Numbers in Gansu market with the music community and personalized music recommendation as the entry point. According to the Baidu Index, NetEase Cloud Music users aged 20 to 30 account for more than 50%. It can be seen that the users of NetEase Cloud Music Online are significantly younger. NetEase Cloud Music has always been at the forefront of the industry in product exploration, and has the courage to explore new development directions to meet the needs of young people.

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The new needs of users, from social to video, all reflect its determination to go out of its own style. 2.2 Competitive Analysis According to iResearch's data music and audio category independent rankings next month, NetEase Cloud Music ranks 5th. Among the top 5, QQ Music, which has a high degree of overlap with NetEase Cloud Music's target users, is backed by Tencent, with mature products and rich copyright resources. Kugou Music and Kuwo Music are also highly competitive List of Mobile Phone Numbers in Gansu with their early PC-based and mobile-integrated music experience. Therefore, the competitive analysis objects are QQ Music, Kuwo Music and Kugou Music. The above is the business distribution of the four APPs. As can be seen from the figure, until today, the core functions and business distribution of several APPs are relatively similar. Such as personalized recommendation functions centered on music services, related video functions, live broadcast functions, etc. However, the functional focus of each product is still very different to meet the needs of different target users.
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