Analysis of Monetization of Incentive Apps Jiangsu Mobile Phone Number

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mahfuj
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Joined: Tue Apr 12, 2022 6:00 am

Analysis of Monetization of Incentive Apps Jiangsu Mobile Phone Number

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Editor's introduction: Motivational apps have always existed in our lives, from the familiar "walking to make money" to various synthetic pigs in the later stage, raising dinosaurs and so on. However, many incentive apps are actually very weak in profitability and have a long cost recovery period. Based on the author's personal experience, this article has compiled some ideas for improving revenue and shared them with you. If you are an incentive app developer, have you encountered the following Jiangsu Mobile Phone Number problems: The user value of incentive apps is very low, and the price shown by affiliate advertisements keeps falling The channel bought a lot of volume, and the number of new users increased a lot, but the arpu did not improve much. High user withdrawal costs, continued low yields, and longer and longer cost recovery cycles ... 1. Optimize your product model The essence of monetization of incentive APP advertisements is the reasonable distribution and realization of users' attention. 1.

Monetization ability where users are most focused For example, when the short video of swiping treasure is launched, the user's arpu has not been high. What is the reason? You can take a look at the short videos of Shubao, the video content is used by third parties, and they do not produce videos themselves. However, in this mode of APP, users spend a lot of time and attention in the video stream, and each video cannot generate revenue. In order to ensure user experience and retention, too Jiangsu Mobile Phone Number many video advertisements cannot be inserted into the video, resulting in the entire APP. The place that attracts the attention of users is the place with the weakest monetization ability. The video monetization ability of Douyin must be much higher than that of short videos. Let’s not talk about the factors such as video delivery. The exposure sequence of videos in Douyin and the number of exposures themselves need to be charged, which can generate a lot of income and users pay the most attention. The concentrated place has the greatest room for realization and profitability.

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Therefore, if you want to effectively improve your product monetization ability, you need to first track the user's behavior path, look at the proportion of time spent by users in different positions in the APP, and split the corresponding contributed income for these situations, and analyze their users. ROI of time and earnings. Of course, if you can't see the lower ROI, you can directly optimize it. At least you need to analyze two dimensions: new ability, retention ability, and judge the stage Jiangsu Mobile Phone Number of your APP's business ecology. 2. User attention distribution and guidance Many incentive apps will find a problem, and if a new activity is launched, users just don’t participate. Users aim at several fixed gameplays every day, and they will not participate in new activities. For this reason, I have experienced a lot myself, and I have also seen the product structure of many other apps.
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