The time during which the ad will not

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The Yandex Direct budget forecaster, which is built into the Yandex platform, uses statistical data on already placed ads. This takes into account the seasonality of demand for the goods and services offered, as well as current trends on the Internet. The following metrics are taken into account for each keyword: Current rates of other companies that advertise their services Number of ad impressions for a specific query The number of clicks on the ad when searching for the selected query.

The final cost per click is affected by: The position in the search results where the ad is placed Specified negative keywords that exclude the ad from search Geographic targeting Limit ad display time by day and photo editor during the day Seasonality of demand How to correctly evaluate investments in contextual advertising To improve the accuracy of budget estimates, data is taken from several similar campaigns and averaged.



Therefore, the result is quite accurate, but not 100%. How not to drain the entire advertising budget in 1 day If you have a small budget for a Yandex advertising campaign, one of the most effective ways to save it is to run ads with a small click-through rate. Due to the high competition, such a campaign will not be highly effective due to the low number of impressions. However, some traffic will still be received.