Lastly, Boomers are more prone to sign up for Facebook and photo editing servies LinkedIn. The older generation like to share content, but they still haven't warmed to buying things via social media source . Key Social Media Marketing Trends for + . Privacy and Data: When Facebook came out, everyone was eager to put their likes and personal information online. Not anymore. People are more aware than ever that brands are using their data for their own purposes, and they are reluctant to share information with businesses. We have to make sure we're respecting potential customers, providing them with valuable content, and being honest and transparent. Although some social networks have gotten user backlash, the social media engine isn't stopping.
Also be aware of GDPR regulations. . Quick, Single Use Content: Instagram Stories, Facebook Stories, Snapchat Stories...see a trend? Short attention spans, get quick content, miss it and you lose it. Marketers are already incorporating Stories into their strategy, and this will be a must for . stories on all platforms are a social media marketing trend for . Chatbots for Web and Social Media: Chatbots for web have taken off and now social media is following suit. Chatbots for Facebook Messenger are helping revolutionize e commerce on social media for buying products and services.